SEO Executive
Job Description
Overall Summary
We are looking for a result-driven SEO Executive to be responsible for developing optimized web content. The SEO Executive’s responsibilities include working closely with the marketing team to achieve SEO objectives, measuring the success of SEO and ROI, and assisting with the maintenance of the website’s architecture to ensure user friendliness.
To be successful as an SEO Executive, you should have strong copywriting and analytical skills, knowledge of coding techniques, and a commitment to constantly improving on key skills. Ultimately, an SEO Executive should have outstanding knowledge of SEO, passion for the industry and time management skills.
Responsibilities
- Execute tests, collect and analyze data & results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Qualifications
Required
- Minimum 4+ years of experience in IT and Advertising Industry.
- Extensive experience in SEO.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, etc)
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
Preferred
- Thorough understanding of web design and site structures.
- Good knowledge of back link analysis.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.